Open questions are time-consuming and require more effort. Although open questions provide a direct look into a person's thoughts, don't overuse them. It gives the person a chance to respond in detail. The application uses JavaScript to check the sum of the points.Įnded survey question explores qualitative, in-depth aspects of a particular topic or issue. Use this question when you are relatively sure of the reasons for purchase. For example, if option A is twice as important as option B. It means data can express the relative value or importance of the options. The rating range indicates how well the attribute describes the product or service.Ī constant sum survey question permits the collection of "ratio" data. The stapel scale question asks a person to rate a brand, product, or service according to a specific characteristic on a scale from -5 to +5. A person must choose, to a certain extent, one or the other adjective. Unlike the rating scale, the semantic differential scale does not have a neutral or middle selection. Semantic differential scale survey example: A typical example is asking customers to rate their willingness to purchase the product again. The ends of the scale feature polar-opposite adjectives, for example "Very unlikely" to "Very likely". Scale question asks a person to rate a product, brand, or company on a seven-point rating scale. Rating scales measure the direction and intensity of attitudes. List down the features and ask your respondents to rank the options based on how much they like them.Ī rating scale question requires a person to rate a product or brand along within a well-defined range. Consider a fitness tracker company that wants to know what features their users like the most. You list options and ask users to rank them on specific attributes or characteristics. Rank order scaling types of survey questions allow ranking of brands or products. Remember to include a category for "other" answers to serve as a catch-all for users not represented in the choices you provide. You could configure this question to allow users to select multiple answers, such as all of the above responses. In the following survey questions example, the user selects only one out of the seven provided. Ask for either single or multiple answers. For the other set of respondents, you can learn more about their reasons of not buying products or services.Ĭonsist of three or more exhaustive, mutually exclusive categories. You may want to know the satisfaction of the "have purchased" group. The survey then asks different question sets to the two groups. For example, this might be those who "have purchased" and those who "are yet to purchase" your products. Those who have are to buy move to the end of the survey.ĭichotomous questions can also separate respondents by a specific value.
This type of question screens respondents to determine if they own your products. It's often a screening question to filter those who don't fit the needs of the research.įor example, you want to know information about people who use your products. 1.ĭichotomous is generally a "Yes/No" question. Incorporating the different types gives you more complete and accurate results. Using different question and answer types effectively lead to more engaging surveys. We'll also explore examples and give you access to sample survey questions as a template for writing your own. This guide covers the types of survey questions available and looks at what makes good survey questions. Different question and answer types promote multiple answers, even for similar questions. The types of questions you ask can prove to be one most critical factors determining the success of a survey.įrom email to SMS surveys, the common denominator that determines effectiveness is the questions.